MAILINGS

Find guides to creating, personalising, testing and sending mailings in Maileon, plus help with trigger mailings and deliverability.

Write and personalise email content

• ▶️ How to add personalisation to a text in your email?
  Insert contact-field placeholders into your email text to personalise greetings and other content.

• Personalization & default values
  Set fallback values for personalisation when a contact is missing the required data.

• Getting age from birthdate to display in email
  Use a scriptlet to display a contact’s age based on their birthdate.

• ▶️ How do I add a visibility condition to an element in the Maileon email editor?
  Add visibility conditions to control which contacts see a particular element in your email.

• ▶️ How to use Dynamic Texts to personalise subject lines?
  Use dynamic texts and a fallback to personalise email subject lines.

• ▶️ How to use the AI text-generator in the Maileon Editor
  Use the AI text generator in the editor to help write email content.

• ▶️ Create Engaging Email Subject Lines In Maileon with AI
  Learn how to create email subject lines with AI in Maileon.

• ▶️ Add Personalised Emojis To Email Campaigns In Maileon
  Learn how to add personalised emojis to your email campaigns.

• ▶️ How to replace the preview text scriptlet?
  Replace the preview-text scriptlet in the code editor with the version provided in the guide.

Add links and interactive content

• How to create a custom unsubscribe link
  Create a custom unsubscribe link and include the parameters that identify the contact and mailing.

• ▶️ How to add a link to the online version of the email?
  Insert a standard link that lets recipients open the online version of your email.

• ▶️ How can I group or segment my links in an email?
  Add tags to tracked links so clicks can be grouped by link or content section.

• ▶️ How to share a message to WhatsApp via a button
  Add a button or link that opens WhatsApp with a prefilled message for sharing.

• ▶️ How to add a QR Code to a Mailing?
  Add a QR code to your mailing using the data selected in the QR code feature.

• ▶️ How to add a voucher code to an email
  Select a voucher pool and insert a voucher code into your email.

• ▶️ How to create a poll or contactfield value change links
  Create poll answers or other links that update a contact-field value when clicked.

• ▶️ How to add an attachment to an email campaign?
  Add an attachment to an email campaign and review the guide’s note about possible delivery issues.

• ▶️ Create and configure a countdown timer in Maileon
  Create a countdown timer, set its end date and customise its appearance; the feature requires activation by your account manager or partner.

Use feeds and text versions

• ▶️ How do I read and use a RSS feed in an email?
  Configure the RSS app to bring content from a feed into your email.

• ▶️ How to use an RSS feed to add products to a mailing?
  Use an RSS feed to populate product content in a mailing.

• ▶️ How to enable automatic synchronisation for text version?
  Enable automatic synchronisation to keep the email’s text version aligned with content changes.

• ▶️ How to create a text version of your email
  Configure the automatic text version of your email in the editor.

Test, back up and compare campaigns

• ▶️ How do I send a test email directly from the Maileon Editor?
  Select a contact for the preview and send a test email directly from the editor.

• Maileon Checks & Tests
  Review the available link, image and personalisation checks, alongside paid preview and deliverability tests.

• ▶️ How do I create backups / versions of my email (and restore them)?
  Create named email backups and restore an earlier version when needed.

• ▶️ How to A/B test a campaign?
  Set up an A/B test after selecting your target group and choose how to split the audience.

• ▶️ Configure A/B Split Testing Campaigns In Maileon
  Learn how to configure an A/B split-testing campaign in Maileon.

Schedule, resend and update mailings

• ▶️ How do I use the send time optimization feature?
  Use send time optimisation to schedule delivery around contacts’ likely response times.

• ▶️ How to send email in waves with the send time options feature?
  Configure send time options to spread a mailing across multiple sending waves.

• ▶️ How to: use Retargeting to re-send a campaign
  Set up retargeting to resend a campaign to contacts who did not open the original mailing.

• ▶️ How to change links after sendout
  Change link destinations in a mailing after it has been sent.

Prepare and manage trigger mailings

• ▶️ How to create a Data Sample for Trigger Mailings
  Create a data sample from contact-event data for use when preparing a trigger mailing.

• ▶️ Using Versioning For Trigger Mailings In Maileon
  Edit, save and publish versions of a trigger mailing in the new interface (UI2).

• Ad Pressure Setting for Periodical Trigger Mailings
  Limit how often a contact can receive a periodical trigger mailing by setting a maximum number of executions.

Understand email delivery

• Email deliverability guide
  Explore delivery rate, inbox placement, sender reputation and the role of list hygiene and domain setup.

• Why is my email delivered to the commercial or spam folder?
  Understand factors that can place marketing emails in spam or commercial folders and review ways to improve delivery.

• Image only emails: Why you should rethink sending image-only emails
  Learn how image-only emails can affect readability, accessibility and the recipient experience.

• Why You Should Avoid Using "No-Reply" Email Addresses
  Review the article’s reasons for using a reply-capable sender address instead of a no-reply address.

• Gmail compliance 2024 Q&A
  Watch the Q&A about Gmail compliance changes introduced in 2024.