Enhance your marketing strategies by conducting A/B tests using Maileon

Go to www.maileon.com

1. Introduction

This guide will walk you through the process of setting up and analyzing A/B testing campaigns to optimize your email marketing efforts effectively.

Introduction

2. Click here

Access the A/B testing feature. Note: This option becomes available after selecting a target group for that specific campaign.

Click here

3. Select the type of A/B test

Choose between symmetrical or asymmetrical test. Meaning that it's either split evenly over the entire target group (symmetrical) or you test a part of the target group first before sending the campaign to the rest of the target group (asymmetrical).

Select the type of A/B test

4. Fill "symmetrical asymmetrical"

Fill in "symmetrical asymmetrical"

Fill 'symmetrical asymmetrical'

5. Select the number variations

Select the number of variations for the test.

Select the number variations

6. Select the way the contacts are distributed

Select Absolute, Relative (percentage) or Statistically Recommended (calculate the number of contacts needed to get a statistically recommended result).

Select the way the contacts are distributed

7. Select a percentage

Set the percentage split for the test.

Select a percentage

8. Update the target group before dispatching.

Update the target group before sending.

Update the target group before dispatching.

9. Click "Generate split preview"

Preview the split content before sending.

Click 'Generate split preview'

10. Enable to calculate the winning variant

Enable to calculate and accept the winner of the A/B test to dispatch the rest of the campaign.

Enable to calculate the winning variant

11. Select the metric to decide the winner.

Choose the metrics to track during the test.

Select the metric to decide the winner.

12. Enable to send the winning variant to the rest of the target group

Automatically send the main campaign after successfully accepting the content and settings of the winner variant.

Enable to send the winning variant to the rest of the target group

13. Click "Create split methods"

Set up the A/B test segmentation.

Click 'Create split methods'

14. Click here

Access the A/B testing feature.

Click here

15. Edit version 1

Select the first A/B testing scenario.

Edit version 1

16. Click "Basic settings" to change title or "Content" to change the content of the email.

Adjust the basic settings for the test.

Click 'Basic settings' to change title or 'Content' to change the content of the email.

17. Click "Drafts"

Access the drafted A/B test campaign.

Click 'Drafts'

18. Click here

Access the A/B testing feature.

Click here

19. Edit variant 2

Select the second A/B testing scenario.

Edit variant 2

20. Click "Basic settings" to change title or "Content" to change the content of the email.

Adjust the basic settings for the test.

Click 'Basic settings' to change title or 'Content' to change the content of the email.

This guide covered the steps to A/B test campaigns in Maileon, including selecting variations, setting metrics, creating split methods, and adjusting basic settings for successful email marketing strategies.
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