Incorporating UTM codes into your marketing emails is a strategic move that enhances your campaign tracking and performance analysis. These codes enable you to monitor how your emails drive traffic to your website, providing insights into which elements resonate most with your audience.
Maileon, a robust email marketing platform, simplifies this process by offering seamless integration with Google Analytics. By configuring UTM parameters within Maileon, you can automatically append these tracking codes to your email links. This integration ensures that all traffic from your email campaigns is accurately tracked in Google Analytics, allowing for precise measurement of campaign effectiveness.
Setup in Maileon
Setting up this integration in Maileon is straightforward. Within the account settings, navigate to the 'Analytics & Conversions' section. Here, you can activate and configure Google Analytics by specifying the necessary UTM parameters. Maileon allows you to restrict UTM tags to specific domains, ensuring that tracking is applied only to your designated website links.
Settings on Account Level*:
Settings on Mailing Level*:
* maileon.com is an example domain, please add the domains specific to your organisation.
When enable, any links in your email campaigns will automatically get UTM codes, either applied to all domains or to the domains set in the settings.
Example:
https://www.maileon.com/?utm_source=Maileon&utm_medium=email&utm_campaign=Maileon%20Email%20Demo%20-%20Guides%20-%20Voucher%20Codes&utm_content=64037
By leveraging Maileon's integration with Google Analytics, you gain a comprehensive view of your email marketing performance. This data-driven approach enables you to refine your strategies, optimize content, and ultimately achieve better results with each campaign.
Are the settings not available? Please contact your partner to enable the Google Analytics settings in your account.