Maileon has an open database, you and your colleagues can see all programs, emails, contact groups. A good naming convention is indispensable when working with Maileon. It helps organize and structure the programs, emails, contacts and media files.
A naming convention can exist of the following components:
- Date, fiscal year, quarter, month
- Devision, region, department
- Client segment or product name
- Campaign name, email name, contactsegment or mediafile name
- CRM number
We recommend the use of abbreviations. Make sure all colleagues use the same structure.
The quarterly program from sales = 2022_q4_sls_spring
The emails send in the program = 2022_q4_sls_spring_em1
The contacts for this campaign = 2022_q4_sls_spring_contacts
The asset uploaded in Maileon for this email = 2022_q4_sls_spring_pdf