Start Elements

 

Name

Icon

Explanation

Example Use

Subscription

A picture containing text, clipart

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You can start an automation based on the confirmation of a subscription.

Welcome campaign starting at signup (confirmation)

Contact filter affiliation

Chart, icon, funnel chart

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You can start a marketing automation with adding a contact to a contact filter. You can than chose an interval for starting the automation (once, daily etc.). Make sure to check if contacts don't enter the program more than once unintentionally.

Marketing flow aimed at birthdays

Contact Event

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You can start an automation based on a contact event. That is a transaction related to a specific contact, for example, buying a ticket.

Marketing flow aimed contacts completing a purchase

API Call

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You can start an automation based on a direct API call. Meaning an external system will make a call on the Maileon API to start the automation for a specific contact.

Flow started by visiting the website

 

 

 

 

Action Elements

 

Name

Icon

Explanation

Example Use

Wait for time period

Icon

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Wait for a pre-defined time period

Wait 3 days for contact to open email.

Wait for a date

Icon

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Wait until a specific date to start an event

Wait untill 24 december to take action

Wait for a certain time period

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Wait until a specific day to start an event

Wait until 3pm to take action

Wait until a contact_event happens

Wait until a date in a contact event attribute value passes

Wait until the day before the event for which a contact has purchased tickets

Wait until a response event

Wait on a contact event

Wait until someone completes an order

Unsubscribe a contact

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Unsubscribe a contact

 

Delete a contact

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Delete a contact

 

Blacklist a contact

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Blacklist a contact

 

Change contact field value

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Update a contact field

Update the field interested in offer.

Contact field function

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(Re)calculate a specific numeric field

Open email = add 1 point to a numeric contactfield

Webhook

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Send data to a webhook

Update data in an external system for contacts

OneSignal Push

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Send push message to mobile app

Send welcome message to app when scanning season ticket

Trigger-mail Dispatch

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Trigger email dispatch

Send thank you email to fan after buying season ticket

SMS dispatch

 

Send a personalized sms (additional costs apply)

Remind someone to renew their season ticket with a final SMS

 

 

 

Branch Elements

 

Branching allows you to differentiate the Marketing Automation flow based on information about the contact.

 

Name

Icon

Explanation

Example

Branching according to contact field value

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Split program on field values

Different email per gender

Branching by contact event value

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Split program on contact event value

Different email per product in order

Branching by contact event existence

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Split workflow on contact event value

Different email for contacts with completed purchase

Randon branching

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Random split

Create different workflow for A/B testing. The Random Split element distributes contacts randomly among the branches, so it can happen that one branch will have 10+ contacts, while another may have only 2.

Split branching

Icon

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A/B testing split

Set-up A/B test for automation

Branch by contact preference

 

Branche on the existence of a contact preference (yes/no)

If someone doesn’t have a specific preference, don’t include them in a follow up message.

 

Further Elements

 

Name

Icon

Explanation

Example

Program End

A picture containing text, clipart

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End