REPORTS & ANALYTICS

Find guides to reviewing campaign performance, sharing reports and configuring tracking and Google Analytics integration.

View and share results

• ▶️ What statistics can I view on campaign level?
  Explore campaign statistics, including opens, clicks, devices and email clients, and download detailed results.

• ▶️ How can I share my email statistics with my colleagues or partners?
  Find a campaign’s reporting URL and share its continuously updated statistics with colleagues or partners.

• ▶️ How to set up account / mailing reports emails
  Configure email reports for your account and mailings through your profile settings.

Connect campaigns to Google Analytics

• Using Maileon and Google Analytics
  Understand how UTM parameters connect email traffic with campaign reporting in Google Analytics.

• ▶️ Where should I setup UTM tags for tracking clicks in Google Analytics?
  Enable the default UTM tagging template and review or adjust its settings for an individual mailing.

Understand and configure tracking

• Tracking of Opens & Clicks - Overview
  Explore how contact permissions, tracking settings and consent management work together for open and click tracking.

• ▶️ How to enable filtering of open and click events from bots and/or Apple Mail Privacy Protection
  Configure filtering of open and click events from bots and Apple Mail Privacy Protection.

• ▶️ How to enable light and dark mode tracking pixels
  Add tracking pixels for light and dark mode in your email settings.