Contact preferences are essential in email marketing, allowing businesses to tailor communications to individual subscriber interests. This leads to higher engagement and fewer unsubscribes.
In Maileon, contact preferences can be managed both via the API and the user interface (UI). This enables marketers to easily store, retrieve, and use preferences to segment contact lists based on specific interests.
By making the most of contact preferences, email campaigns can become more effective, fostering stronger relationships with the audience.
Example of a Contact Preference Group
Using a contact preference as a visibility condition
Using a contact preference as a contact filter criteria