Overview of the entire address pool, as described in the info box: In this area you will find a list of all contacts in your account. Contacts can be added, changed or deleted manually, via the import or via the system interface. ”To the right of the info box you will find an overview of the number of total, active and logged off contacts. Below is a diagram with the distribution of addresses, broken down and color-coded according to: contacts with active status, contacts without permission, blocked contacts and unsubscribed contacts. The following list of contacts shows all recipient addresses individually, with the exception of the unsubscribed contacts.
Tabs "E-Mail Address", "First Name", "Last Name", "Zip Code", "City"
On the left side there is a checkbox to mark individual contacts, followed by a circle symbol, the color of which provides information on the contact status: Green = active contacts, orange = blocked or blacklisted contact, gray = contact without permission (i.e. according to the color scheme in the diagram "Contact inventory distribution"). Then the e-mail addresses are listed, followed by (if available) first name, last name, zip code and place of the recipient.
You can use the bar symbol to call up the “individual contact report”. This provides the following information: a) E-mail address e, followed by a link "edit contact", which leads directly to the contact detail view: Various values can be viewed or edited in the contact detail view (see picture "contact detail view"). Historical mailings can be requested as a quick test under "Dispatch history" by clicking on the letter symbol on the right, ie the selected mailing is sent as a test mail to the registered user or to an e-mail address that you can select. A quick test is only possible at 1 e-mail address. The selection can be made in the pop-up window that opens after clicking on the letter: This option is also available for historical, contact-event-controlled trigger mailings. Please note: The list at the top shows all regular or trigger mailings that a contact has received. The number below ("sum element") also includes the bounces from the test mailings. The bounces from the test mailings are registered and can also lead to the blocking of contacts. This discrepancy can only occur in the contacts that are used in the tests. b) Sociodemography : depending on the information available, first name, surname, gender, age, marital status, nationality, etc. can be listed here. c) Registration date including time as well as origin of the contact (manual, import or via user interface or interface, ie for example based on your registration page). d) Status & Permission: here you can see once again with the corresponding color coding whether the contact is active, blocked or blacklisted. It is also displayed whether the contact has a valid permission. If this is the case, the type of permission is specified (eg "double opt-in including consent to individual user tracking"). Note: meaningful evaluations and a targeted reaction to recipient behavior are only possible if the contacts have given their consent to individual user tracking. Since only the double opt-in procedure guarantees legal security, we urgently recommend that you only send contacts with the permission method “double opt-in incl. Consent to individual user tracking”. e) Mailings received: The next 3 lines provide information about the number of emails received, triggers (more on this under Trigger Mailings) and DOI mailings received. f) Advertisement pressure : the average number of e-mailings that the selected contact receives per week is displayed here. g) Response : Here you can call up the most important key figures for response behavior:
The "Open rate unique" rate is displayed as a percentage. This means the number of recipients who have opened the e-mail at least once. Multiple openings per recipient are not taken into account here. Openings unique : shows the absolute number of these unique openings. Openings : shows the absolute number of openings, including multiple openings per recipient. Multiple opening rate: Factor resulting from the ratio of the unique openings and the total openings: Example: 10,000 recipients opened at least once, but a total of 17,500 openings were registered. Ergo the quotient here would be 1.75.
Analogous to the openings, the percentage "click rate unique" (recipient has clicked at least once, without multiple clickers) is displayed first, followed by the total numbers: clicks unique, clicks (= total, including multiple clickers) and the CtO rate in percent. CtO (click-to-open) is the ratio of clicks to openings according to the formula CtO rate = total number of clicks (per recipient) divided by the total number of openings.
Percentage display of the total bounce rate, i.e. the receivers that cannot be sent in relation to the total distribution list. Specification of the total number of hard bounces (definitely undeliverable) and soft bounces (temporarily undeliverable). h) Preferences : Shows the top 3 e-mail clients that were opened, followed by the devices used and the format (HTML or text). i) Evaluations : Openings according to subject line content at word level : Here you can see the opening rate of the selected contact, color-coded and displayed in different sizes. The size symbolizes the frequency of occurrence of a word in the subject line, the color provides information about the achieved opening rate.First openings according to day of the week and time of day: First of all, you can choose whether only the first opening or all openings should be displayed. The following 3 checkboxes allow filtering according to the highest opening probability by day of the week and time of day / day of the week / time of day. The results are shown in a graphic with the 7 days of the week and 24 columns with the time as a bar, blue stands for openings with desktop devices, orange for mobile devices.