Here you define the global settings for handling hard and soft bounces.
Define the thresholds of successive events after which a contact may no longer be contacted. A distinction is made between hard bounces (generally or permanently undeliverable) and soft bounces (temporarily undeliverable, chance of later deliverability).
In any case, the selection should be left at "CSA-compliant" so as not to endanger our or your reputation. Please change this setting only after consulting our delivery management! The Certified Senders Alliance (CSA) only allows 3 consecutive hard bounces before dispatches to the respective contact have to be stopped. As a result, only the values 1, 2 or 3 consecutive hard bounces are available in the second selection list. For the selection “user-defined” in the first list, however, a value between 1 and 10 consecutive hard bounces can be selected in the second list.
The following values are available here:
- deactivated: Contacts that cause soft bounces will continue to be written to, regardless of the number of successive soft bounces
- 1-10 successive soft bounces: the system tries to deliver 1-10x e-mails to the recipient depending on the value set. Further delivery attempts will then be stopped.