General information

In this area you will find all available dynamic texts. These can be inserted as placeholders within mailings. These are then enriched with the defined output options depending on the contact. Note: Dynamic text are not used in event-based trigger mails or DOI mails.These should be sent as soon as possible so that no more updates can take place. In principle, these are texts that are output in the e-mailing and are different depending on the rules entered. The most common use of dynamic texts are salutation rules that determine which text should be output in contact fields depending on the existing values. Likewise, if you ship regionally, you can, for example, issue different contact persons for the customer in different regions or individual coupons. Due to the frequency of use, new Maileon accounts already contain a dynamic text called "Standard Salutation" by default. This is based on querying the content of standard contact fields and has multilingual editions. As part of the account preparation, the expenses can of course be adjusted or the dynamic text can be completely deleted. A placeholder is inserted into the desired article for the text (see chapter "Creating an email"). The editing icons above the list of existing texts allow you to do the following: Create dynamic text, update (contact) covers, delete selected dynamic texts, search function. In the list you will find a checkbox to mark the name of the respective Create dynamic text, update (contact) coverage, delete selected dynamic texts, search function. In the list you will find a checkbox to mark the name of the respective Create dynamic text, update (contact) coverage, delete selected dynamic texts, search function. In the list you will find a checkbox to mark the name of the respective dynamic text , the number of rules contained and the coverage (to which percentage of your contact base the rules in the text are applied). The "Create dynamic text" button takes you to the "Create dynamic text" menu. An existing dynamic text can be edited after clicking on its name. Existing filter conditions can be deleted using the red "x" on the right edge of the screen or rearranged using the arrow symbol:


Creation of a dynamic text

For example, let's say you want to create a set of rules of address. For female recipients, “Dear” plus first name should be output, for male recipients “Dear” plus first name (“Dear Erika”, “Dear Max” etc.). As a “fallback”, ie a substitute salutation in the event that no or no valid value exists in the “Gender” field, the general salutation “Dear reader” should be given.  Description: Please enter a meaningful term here, eg "Salutation rules DE". Currentness: You can ignore this field for the time being, as the text has not yet been created and saved. If you call up a text that has already been created, either Coverage is current (check mark) or Coverage may not be current(Exclamation mark). In the latter case, please click on the "Update" link to ensure the latest coverage. Basic distribution list: more information appears when you move the mouse pointer over the info icon: " The basic distribution list is only used to calculate the coverage (applicable contacts) per if-then rule and is independent of the integration within a dispatch . The "All contacts" distribution list is selected by default.


Filter condition

The rule conditions are displayed here for existing dynamic texts. However, since we want to create a new dynamic text, please click on "Add new filter condition".


Filter condition editor

First, a selection basis must be chosen. There are 3 options for this: Content of a contact field : in our example, the fields "Gender" and "First name" are required. Of course, you can also use other contact fields for dynamic text. Geographical reference: for shipments on a regional basis. The "Start interactive map" button calls up a geoselector, where you can choose between various actions: loading a standard area, loading a custom area, creating an area (freehand), creating a vicinity search, creating an approach selection and creating a Population density selection. Depending on the selected action, further steps in this workflow appear context-sensitive.  Response information : Here you can create dynamic texts depending on the response behavior of the contacts. Possible conditions are: has bounced, has clicked, has clicked (unique), has opened, has opened (unique).


Selection basis & condition

For our salutation rules, we need the selection basis “content of a contact field”. Let's start with the female recipients. For this filter condition, please select the contact field “gender”, the logical operator “corresponds” and the field value “female”. Incidentally, you can use the magnifying glass symbol to check the distribution of values for the selected contact field. Then click on the "Save filter condition" button. Now a second filter condition must be created so that the first name is displayed for the salutation. To do this, please click on "Expand filter condition (AND) ". Now select "Content of a contact field" as the selection basis and "First name" and "is not empty" as the condition. Then please save the filter condition again.


Rule output

The text to be output must then be defined in the "Rule output " field . Here we enter “love” including a space so that there is a space between the word “love” and the first name, and click on the icon to the right of the input field ( insert personalization ) to display the respective surname. In the following screen "Insert a contact field", please select "Last name". The " Rule output " field now reads : Love [[CONTACT | FIRSTNAME]].To complete the salutation, we add a comma after the last bracket. The result is: Dear [[CONTACT | FIRSTNAME]], then please click again on “Add filter condition” and make the necessary entries: Contact field “Gender”, operator “corresponds”, field value “male” => save filter condition. Second condition: "Content of a contact field" and as a condition "First name" and "is not empty". Then please save the filter condition again. Now we only need a fallback so that recipients for whom there is no gender or surname value can receive a meaningful salutation. We generally recommend that you set these to zero when displaying contact fields: Above your two conditions is the section "None of the following rule conditions apply".Dear reader," on. Of course, you can set up an analogous set of rules if a more formal address is preferred. All you have to do is replace the terms “love” and “dear” with “Dear Madam” and “Dear Sir”, and use the “Last Name” field instead of the “First Name” contact field. The fallback could then be, for example, “Dear Sir or Madam”. Such a set of rules of address has proven itself many times in practice. In special cases, for example in the case of a newsletter for equestrian needs, terms like "Dear rider" / "Dear rider" could be used. As part of the content creation, you can now access the dynamic text “Salutation rules”, which, like other elements (text, image), can be integrated as part of the e-mail.