Start Elements

 

Name

Icon

Explanation

Example Use

Subscription

A picture containing text, clipart

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You can start an automation based on a subscription.

 Welcome campaign starting at signup (confirmation)

Contact filter affliation

Chart, icon, funnel chart

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You can start a marketing automation with adding a contact to a contact filter. You can than chose an interval for starting the automation (once, daily etc.)

Marketing flow aimed at birthdays

Contact Event

Icon

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You can start an automation based on a contact event. That is a transaction related to a specific contact, for example, buying a ticket.

Marketing flow aimed contacts completing a purchase

API Call

A picture containing text, clipart

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You can start an automation based on an API call. Meaning an external system will make a call on the Maileon API to start the automation.

Marketing started by visiting the website

 

 

 

 

Action Elements

 

Name

Icon

Explanation

Example Use

Wait for time period

Icon

Description automatically generated

Wait for a pre-defined time period

Wait 3 days for contact to open email.

Wait for a data

Icon

Description automatically generated

Wait until a specific day to start an event

Wait untill 3.45 pm to take action

Wait for a certain time period

Icon

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Wait until a specific day to start an event

Wait untill 25/12/2021 to take action

Wait until a contact_event happens

Icon

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Wait untill a contact event happens

Wait untill a ticketing transaction arrives

Wait until a response event

Icon

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Wait until on an email response

Wait until someone cliks on an email

Unsubscribe a contact

Icon

Description automatically generated

Unsubscribe a contact

 

Delete a contact

Icon

Description automatically generated

Delete a contact

 

Blacklist a contact

Icon

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Blacklist a contact

 

Change contact field value

Icon

Description automatically generated

Update a contact field

Update the field interested in offer.

Contact field function

Icon

Description automatically generated

(Re)calculate a specific numeric field

Open email = add 1 point to a field

Webhook

Icon

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Send data to a webhook

Update the contacts through the supporter API

OneSignal Push

Icon

Description automatically generated

Send push message to mobile app

Send welcome message to app when scanning season ticket

Trigger-mail Dispatch

Icon

Description automatically generated

Trigger email dispatch

Send thank you email to fan after buying season ticket

SMS dispatch

 

Send a personalized sms (additional costs apply)

Remind someone to renew their season ticket with a final SMS

 

 

 

Branch Elements

 

Branching allows you to differentiate the Marketing Automation flow based on information about the contact.

 

Name

Icon

Explanation

Example

Branching according to contact field value

Icon

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Spilt workflow based on field values

Different email per gender

Branching by contact event value

Icon

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Spilt workflow based on contact event value

Different email per product in order

Branching by contact event existence

Icon

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Spilt workflow based on contact event value

Different email for contacts with completed purchase

Randon branching

Icon

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Random split

Create different workflow for A/B testing

Split branching

Icon

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A/B testing split

Set-up A/B test for automation

Branch by contact preference

 

Branche on the existence of a contact preference (yes/no)

If someone doesn’t have a specific preference, don’t include them in a follow up message.

 

Further Elements

 

Name

Icon

Explanation

Example

Program End

A picture containing text, clipart

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End